Last updated: April 2026 — James Whitfield, Morrisseys Builders
At Morrisseys Builders, we believe in being upfront and transparent with our readers. As an affiliate website, we want to make it clear that we may earn commissions from the operators we review and recommend. However, this in no way impacts the objectivity of our reviews or the expertise of our author, James Whitfield.
Affiliate links are special tracking codes that allow us to earn a commission when our readers click on them and subsequently sign up or make a purchase with the operator. This is a common practice in the online gambling industry and many other sectors. It enables us to provide valuable content and resources to our audience while also generating a small income to support the ongoing operation of the website.
Despite our affiliate relationships, our reviews are always unbiased and based on a thorough, evidence-based assessment of each operator. James Whitfield, the author of our articles, is an experienced gambling industry expert with a deep understanding of the UK betting market. He evaluates factors such as bonuses, odds, user experience, customer support, and responsible gambling measures to provide our readers with reliable recommendations.
James Whitfield, the founder and owner of Morrisseys Builders, has over a decade of experience in the online gambling industry. He has worked as a consultant for numerous betting operators, giving him unique insights into the inner workings of the market. This expertise, combined with his commitment to independent and impartial analysis, ensures that our readers can trust the recommendations and information provided on our website.
We hope this disclosure has helped to clarify our use of affiliate links and our commitment to providing honest, unbiased reviews. If you have any further questions or concerns, please don't hesitate to reach out to us. We value your trust and are dedicated to maintaining the highest standards of transparency and integrity.